Browsing by Author "Gordon, Joel"

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    Consumer responses to the UK domestic hydrogen transition: Transcription from online focus groups
    (Cranfield University, 2022-08-30 13:02) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    The data provides transcriptions from ten online focus groups conducted between February 14 and April 6, 2022, which took place on the Zoom platform.The focus groups lasted for approximately 90 minutes with discussion on a range of key topics including cooking and heating preferences, safety perceptions, trust factors, willingness to pay and other market preferences. Participants took three polls during the focus group and were also provided with some information provision materials, which included two short videos and three PowerPoint presentations (on the UK Hydrogen Strategy; the key actors and stakeholders of the domestic hydrogen transition; and the spatial dynamics of the transition).
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    Domestic hydrogen acceptance in the UK: Public perceptions of energy and environmental issues
    (Cranfield University, 2022-10-31 14:45) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    This file provides evidence on public perceptions of energy and environmental issues in the United Kingdom. Online focus groups were conducted (February - April 2022) to examine consumer attitudes towards domestic hydrogen technologies for home use (heating and cooking appliances). At the start of each focus groups, participants were asked to give their views about climate change and the environment, and to describe their current level of engagement with pro-environmental behaviours including energy consumption habits. A total of 38 individual responses were recorded (n=58).
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    Hydrogen Homes Dataset 2022
    (Cranfield University, 2023-11-08 09:38) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    These files present data gathered on public perceptions of hydrogen homes (i.e. appliances for heating and cooking purposes) in the United Kingdom, following a broadly nationally representative survey (N = 1845) conducted between 06/10/2023 and 23/12/2023. All survey responses were measured using either a five-point or eleven-point Likert scale. The survey questions are provided alongside the recorded responses.
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    Hydrogen Homes Dataset for H2 Acceptance Matrix analysis
    (Cranfield University, 2024-02-27 16:05) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    This dataset records qualitative answers (written statements) given by respondents at the end of an online survey (programmed in Qualtrics) on domestic hydrogen in the United Kingdom (N= 1845). The open-ended question was specified as follows: lease use this text box to explain more about your attitudes towards hydrogen or any other reflections on this topic. Around two-thirds (N = 1213) provided written responses, which were subsequently coded according to one-dimensional (hydrogen pessimist, hydrogen sceptic, hydrogen cautious, hydrogen neutral, hydrogen curious, hydrogen hopeful, or hydrogen optimist) and multi-dimensional responses (e.g. hydrogen hopeful yet cautious, or hydrogen cautious but otherwise neutral etc.) 81.8% of respondents expressed a one-dimensional perspective (N = 992). The data collection period ran between 06/10/2023–23/12/2023. The survey duration was approximately 15–20 minutes. In published materials, we use the term Hydrogen Homes (H2H) dataset to denote outputs from this project.
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    'Perceived Adoption Potential for Hydrogen Homes: October-December 2022 Dataset
    (Cranfield University, 2024-05-01 12:35) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    The Excel file presents data collected between 06/10/2023 and 23/12/2023 from a nationally representative UK survey engaging with public perceptions of hydrogen homes - appliances for residential space heating, hot water and cooking. The first excel sheet provides data for the full sample (N = 1845). The second sheet provides data for sub-sample (N = 442) that was extracted to support multi-group analysis. The third sheet provides data for a derived segment of female mortage owners aged 18-34 (N = 282), while the fourth sheet reports data for a smaller segment of male property owners aged 55+. Additional sheets provide the numerical inputs for conducting statistical analyses using Latent Variable Scores, as extracted via Importance-performance map analysis (IMPA) in SmartPLS 4.1 The output from this dataset was used to examine the effects of safety, technological, economic, environmental and emotional perspectives on the perceived adoption potential of hydrogen homes.
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    Poster Presentations for UK Conference events 2022: Hydrogen homes and social acceptance in the United Kingdom
    (Cranfield University, 2022-10-28 16:42) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    These contributions represent findings from a series of online focus groups conducted with members of the UK public (n=58) between February and April, 2022. The study set out to better understand consumer attitudes towards the proposition of converting the national gas grid to enable a domestic hydrogen future; composed of hydrogen home appliances for space heating, hot water, and cooking. The posters show that that future heating systems should ensure thermal comfort, ease of use, energy efficiency, and smart performance, while providing space savings and noise reduction, alongside demonstrable environmental benefits. For cooking systems, consumers wish to preserve the best features of gas, such as speed, responsiveness, and controllability, but also desire the potential safety and aesthetic benefits of electric systems, principally induction hobs. For the most part, hydrogen heating and cooking appear welcome prospects for natural gas users, with no discernible preference for hobs over boilers, or vice-versa. Notwithstanding, careful attention is needed to understand the interplay between static and dynamic factors, such as personal values and beliefs, and changes in culture and energy markets. Furthermore, hydrogen policy should align to ensuring greater transparency concerning the benefits, costs, and risks of the transition. This involves clearer explanation regarding the justification and implications of hydrogen production pathways and emerging hydrogen geographies. The analysis concludes that consumer heterogeneity must be internalized into policymaking to enact socially acceptable transition pathways for the UK housing stock.
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    Qualitative responses to Hydrogen Homes (H2H) Online Survey 2022.docx
    (Cranfield University, 2024-01-16 15:07) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    This file records responses given by online survey participants in the UK (N = 1845) to a questionnaire on the domestic hydrogen transition, which was programmed using Qualtrics. The data collection period lasted between 06/10/2023 and 23/12/2023, supported by a professional market research company (Savanta). The survey duration was approximately 15 to 20 minutes. Domestic hydrogen refers to hydrogen-fuelled appliances for heating and cooking, collectively referred to as hydrogen homes. All survey responses were measured using either a five-point or eleven-point Likert scale.At the end of the survey, participants were requested to respond to the following open-ended question which concluded the survey: Please use this text box to explain more about your attitudes towards hydrogen or any other reflections on this topic.Around two-thirds of respondents (N = 1213) provided a valid response. The sample was composed of four specific consumer sub-groups, which returned a relatively balanced response rate (M = 66.3%; SD = 3.0). In published materials, we use the term Hydrogen Homes (H2H) dataset to denote outputs from this project.
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    Qualtrics survey screeners for online focus groups_Domestic hydrogen acceptance 2022.docx
    (Cranfield University, 2022-10-27 16:12) Gordon, Joel; Ozkan, Nazmiye; ali Nabavi, Seyed
    The file provides the full versions of six unique screening surveys built in Qualtrics as part of the recruitment process for a series of online focus groups, conducted between February and April 2022. The content shows all questions as well as the filtering process. The surveys were designed to recruit against six specific groups: Renewable energy communities; smart homes and solar homes; environmentally engaged; technology engaged; industrial towns; fuel poor; and a baseline group excluding all previous specifications. The project is part of a study exploring consumer perceptions of domestic hydrogen for home heating and cooking, and social acceptance levels across different consumer groups and demographics.