Browsing by Author "Bence, Valerie"

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    The changing market for distribution: implications for Exel Logistics
    (1995) Bence, Valerie
    This paper has been written to compliment a previous Working Paper (The Evolution of a Distribution Brand: The Case of Exel Logistics) and to some extent allows that company’s development (1989- 1993) to be placed in the context of marketplace and industry changes. I wish to examine three of the main trends affecting the distribution industry over the same period. Firstly, the move towards the centralisation of operations by both manufacturers and retailers, secondly at the debate surrounding contracting-out and in-house distribution activities and finally, the issues under consideration must be seen in a wider context - that of distribution and the Single European Market (SEM), which could be said to be the most important development facing the distribution industry for many years. These trends will be discussed in some detail and, where appropriate, from Exel Logistics’ perspective in order to consider how far the company has gone both in dealing with marketplace changes and in achieving its aims.
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    The evolution of a distribution brand: the case of Exel Logistics
    (1995) Bence, Valerie
    This paper builds on case work done with a major logistics operator - Exel Logistics - a company that has grown very quickly from launch in 1989 to become a leading force in both domestic and overseas contract distribution. Beginning with the evolution of the company, the paper moves on to examine problems faced by the parent company (NFC) and Exel Logistics’ subsequent launch as an umbrella brand for all its distribution activity. Exel Logistics’ strategies for international growth are outlined and questions posed as to its future direction. It is impossible to address the development of a single company in isolation therefore a second Working Paper, currently in review (The Changing Marketplace for Distribution: Implications for Exe1 Logistics), places the problems faced by NFC and Exel Logistics in context. It will examine how the UK, and to some extent the European and international marketplace for logistics and distribution has, and is continuing to change, over the same period of time. This allows for a broader examination of Exel Logistics’ strategic direction in the light of a discussion of current trends within the industry.
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    St. James's Hospital and Lucas Engineering Systems Ltd - A public/private sector collaboration in BPR project A - elective admissions
    (Cranfield School of Management, 1995) Bence, Valerie
    This Working Paper is the first in a series of three examining Business Process Re-design (BPR) within the National Health Service (NHS). This paper, together with Manuscript 13, will examine in detail two BPR projects within a particular NHS hospital and will concentrate on the design and implementation of the projects, the problems encountered and lessons learned. The last in the series (Manuscript 14) will draw on these two examples and similar projects, in order to follow the application of BPR to the NHS and investigate differences and/or similarities in its transfer from private to public sector, in the critical success factors or reasons for failure. It will then attempt to conclude whether the problems, processes and outcomes of using BPR are broadly similar within both public and private sector organisations and thus easily transferable, or if there is in fact a distinction to be made between the two sectors in their approach to and use of BPR as a management tool.
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    St. James's Hospital and Lucas Engineering Systems Ltd - A public/private sector collaboration in BPR project B - The re-organisation of purchasing and supplies
    (Cranfield School of Management, 1995) Bence, Valerie
    This Working Paper is the second in a series of three examining Business Process Re¬design (BPR) within the National Health Service (NHS). Together with Manuscript 12a it examines an innovative collaboration in BPR between St James's Hospital, Leeds and Lucas Engineering Systems Ltd (LES). These two organisations (one public sector and one private) worked together to design and implement what are essentially manufacturing methodologies to within an NHS hospital, already undergoing huge changes.
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    Telepoint: lessons in high technology product marketing
    (1994) Bence, Valerie
    In 1991 Telepoint joined the ranks of notorious marketing failures, like Betamax and the Sinclair C5. This paper will address the issues connected with this failure and the interaction with established thinking on high technology marketing, new product innovation and the risks associated with entering a nascent market sector.