Tourky, MarwaKitchen, PhilipShaalan, Ahmed2019-03-122019-03-122019-03-01Tourky M, Kitchen P, Shaalan A. (2020) The role of corporate identity in CSR implementation: An integrative framework. Journal of Business Research, Volume 117, September 2020, pp. 694-7060148-2963https://doi.org/10.1016/j.jbusres.2019.02.046http://dspace.lib.cranfield.ac.uk/handle/1826/13982This paper investigates the relationship between corporate identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice. Empirical findings derived from interviews with senior executives in leading UK-based companies reveal the steps that firms take to develop and implement CSR initiatives. The study provides a framework which directs management attention to key CI elements and practices, both strategic and operational, required to sustain different stages of CSR implementation. Using CI as a unifying platform, the framework clarifies how CSR originates strategically from CI values and founder's vision as explicated in mission statements, which legitimize CSR and develop a shared culture. CI plays a role in implementing CSR via communication and senior management behavior which impact employee identification with organizational values and goals and behavior, which relate to voluntary participation in CSR.enAttribution-NonCommercial-NoDerivatives 4.0 InternationalCorporate identityCSRCommunicationMission statementCultureValuesLeadershipArticle23158746