Macdonald, Emma K.Wilson, Hugh2013-02-012013-02-012011-11-01Emma Macdonald & Hugh Wilson, Best Practice: immersive Market Research, Admap, November 2011, Pages 44-45.0001-8295http://dspace.lib.cranfield.ac.uk/handle/1826/7815When and how to use immersive techniques for understanding customersen-UKThe definitive version of this paper is available at www.warc.com/admapmarket researchethnographycustomer insightnegnographyexperience trackingArticle