Context moderates priming effects on financial risk taking

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dc.contributor.authorAldrovandi, Silvio
dc.contributor.authorKusev, Petko
dc.contributor.authorHill, Tetiana
dc.contributor.authorVlaev, Ivo
dc.date.accessioned2017-05-10T10:54:51Z
dc.date.available2017-05-10T10:54:51Z
dc.date.issued2017-03-14
dc.description.abstractPrevious research has shown that risk preferences are sensitive to the financial domain in which they are framed. In the present paper, we explore whether the effect of negative priming on risk taking is moderated by financial context. A total of 120 participants completed questionnaires, where risky choices were framed in six different financial scenarios. Half of the participants were allocated to a negative priming condition. Negative priming reduced risk-seeking behaviour compared to a neutral condition. However, this effect was confined to non-experiential scenarios (i.e., gamble to win, possibility to lose), and not to ‘real world’ financial products (e.g., pension provision). The results call into question the generalisability of priming effects on different financial contexts.en_UK
dc.identifier.citationSilvio Aldrovandi, Petko Kusev, Tetiana Hill and Ivo Vlaev. Context moderates priming effects on financial risk taking. Risks, 2017, Volume 5, Issue 1, article number 18en_UK
dc.identifier.issn2227-9091
dc.identifier.urihttp://dx.doi.org/10.3390/risks5010018
dc.identifier.urihttps://dspace.lib.cranfield.ac.uk/handle/1826/11874
dc.language.isoenen_UK
dc.publisherMDPIen_UK
dc.rightsAttribution 4.0 International (CC BY 4.0) You are free to: Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. Information: No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
dc.subjectprimingen_UK
dc.subjectcontext effectsen_UK
dc.subjectfinancial risken_UK
dc.subjectrisk attitudesen_UK
dc.titleContext moderates priming effects on financial risk takingen_UK
dc.typeArticleen_UK

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