Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap

Simple item page
dc.contributor.authorAgag, Gomaa
dc.contributor.authorBrown, Abraham
dc.contributor.authorHassanein, Ahmed
dc.contributor.authorShaalan, Ahmed
dc.date.accessioned2020-04-06T10:26:16Z
dc.date.available2020-04-06T10:26:16Z
dc.date.freetoread2021-09-30
dc.date.issued2020-03-29
dc.description.abstractIn the complex context of green consumption, researchers have examined the impact of many variables on pro-environmental behaviours, but have paid little attention to the effects of specific combinations of factors. This study fills this gap, using innovative methods to show how a combination of demographic variables, values, normative influence, personality traits and beliefs can stimulate travellers’ willingness to pay more (WLP), using one qualitative and two quantitative studies. In a strong methodological contribution, we develop a model based on complexity theory, which was validated using fuzzy-set qualitative comparative analysis (fsQCA) of 642 travellers. The results indicate that our integrated model has a favourable level of predictive power for travellers’ behaviour. Our findings suggest that no single factor is sufficient to drive travellers’ willingness to pay more, but the results of the fsQCA in four configurations propose eight causal recipes for achieving high WLP. Alongside its significant methodological contribution, our study makes strong theoretical and practical contributions, including how managers can target their green travel products more effectively.en_UK
dc.identifier.citationAgag G, Brown A, Hassanein A, et al., (2020) Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap. Journal of Sustainable Tourism, Volume 28, Issue 10, 2020, pp. 1551-1575en_UK
dc.identifier.cris26627554
dc.identifier.issn0966-9582
dc.identifier.urihttps://doi.org/10.1080/09669582.2020.1745215
dc.identifier.urihttp://dspace.lib.cranfield.ac.uk/handle/1826/15367
dc.language.isoenen_UK
dc.publisherTaylor & Francisen_UK
dc.rightsAttribution-NonCommercial 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/*
dc.subjecttheory of planned behaviouren_UK
dc.subjectconfigurational modellingen_UK
dc.subjectcomplexity theoryen_UK
dc.subjectfsQCAen_UK
dc.titleDecoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gapen_UK
dc.typeArticleen_UK

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
willingness_to_pay_more_for_green_travel_products-2020.pdf
Size:
762.99 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.63 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Staff publications (SoM)