What do we understand by brands?

dc.contributor.author	de Chernatony, Leslie	en_UK
dc.date	1988	en_UK
dc.date.accessioned	2005-11-23T10:35:14Z
dc.date.available	2005-11-23T10:35:14Z
dc.date.issued	1988	en_UK
dc.identifier.uri	http://hdl.handle.net/1826/729
dc.description.sponsorship	School of Management	en_UK
dc.format.extent	1963 bytes
dc.format.extent	938241 bytes
dc.format.mimetype	text/plain
dc.format.mimetype	application/pdf
dc.language.iso	en_UK	en_UK
dc.relation.ispartofseries	School of Management Working Papers;22/88	en_UK
dc.relation.ispartofseries	SWP;22/88	en_UK
dc.title	What do we understand by brands?	en_UK
dc.type	Working Paper	en_UK