dc.contributor.author |
Daniels, Kevin |
|
dc.contributor.author |
Johnson, Gerry |
|
dc.contributor.author |
de Chernatony, Leslie |
|
dc.date.accessioned |
2011-08-13T09:22:31Z |
|
dc.date.available |
2011-08-13T09:22:31Z |
|
dc.date.issued |
1992 |
|
dc.identifier.citation |
K. Daniels, G. Johnson, L. De Chernatony, Theoretical and Methodological issues concerning managers' mental models of competitive industry structures, Cranfield School of Management, SWP 28/92, 1992 |
en_UK |
dc.identifier.uri |
http://dspace.lib.cranfield.ac.uk/handle/1826/5773 |
|
dc.description |
To be presented at the British Academy of Management Conference, Bradford, September 1992. |
en_UK |
dc.description.abstract |
The methodology traditionally employed by strategic groups theorists categorizes companies on the basis of objective economic variables such as industry supply characteristics. Other lines of research have suggested that this economic approach is limited, and that a more cognitive approach is needed. Strategic groups theory
proposes one way in which companies may be categorized, but it is not clear to what extent mangers categorize their competitors. |
en_UK |
dc.description.sponsorship |
This research is supported by ESRC Grant M036200E |
en_UK |
dc.language.iso |
en |
en_UK |
dc.publisher |
Cranfield School of Management |
en_UK |
dc.relation.ispartofseries |
School of Management Working Papers |
en_UK |
dc.relation.ispartofseries |
28/92 |
en_UK |
dc.relation.ispartofseries |
SWP |
en_UK |
dc.relation.ispartofseries |
28/92 |
en_UK |
dc.title |
Theoretical and Methodological issues concerning managers' mental models of competitive industry structures |
en_UK |
dc.type |
Working Paper |
en_UK |