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Measuring and managing customer relationship risk in business markets.
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2007-08-01
)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
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Author
Knox, Simon (6)
Ryals, Lynette (6)
Maklan, Stan (3)
Subject
Customer relationship management (2)
Relationship marketing (2)
Action Research (1)
Case Study Analysis (1)
Cross-functional integration (1)
Customer lifetime value (1)
Customer risk (1)
Customers (1)
Information technology (1)
Marketing Strategy Development (1)
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Date Issued
2008 (2)
2007 (1)
2005 (2)
2001 (1)