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Showing 10 out of a total of 21 results for collection: Staff publications (SoM).
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Best practice: charity marketing
Blades, Fiona
;
Macdonald, Emma K.
;
Wilson, Hugh
(
2012-02-01
)
RFID in the supply chain: lessons from European early adopters
White, Andrew
;
Johnson, Mark
;
Wilson, Hugh
(
Emerald Group Publishing Limited
,
2008-02-01
)
An exploratory case study analysis of contemporary marketing practices
Palmer, Roger
;
Wilson, Hugh
(
Taylor & Francis
,
2009-01-01
)
Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectives
Mollen, Anne
;
Wilson, Hugh
(
Elsevier Science B.V., Amsterdam.
,
2010-01-01
)
Policy for sustainable entrepreneurship: a crowdsourced framework
Watson, Rosina
;
Nielsen, K. R.
;
Mera, Christine elena
;
Wilson, Hugh
;
Macdonald, Emma K.
;
Reisch, L.
;
Hemel, Stefan
(
2016-11-22
)
The Multi-Channel Challenge: A dynamic capability approach.
Wilson, Hugh
;
Daniel, Elizabeth
(
Elsevier Science B.V., Amsterdam.
,
2007-01-01
)
The diffusion of e-commerce in UK SMEs
Wilson, Hugh
;
Daniel, Elizabeth
;
Davies, Iain A.
(
Westburn Publishers
,
2008-01-01
)
The score is not the music: integrating experience-based and practice-based perspectives on value co-creation in collective consumption contexts
Kelleher, Carol
;
Wilson, Hugh
;
Macdonald, Emma K.
;
Peppard, Joe
(
SAGE
,
2018
)
Harnessing difference: a capability-based framework for stakeholder engagement in environmental innovation
Watson, Rosina
;
Wilson, Hugh
;
Smart, Palminder
;
Macdonald, Emma K.
(
Wiley
,
2017-06-02
)
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
Lemke, Fred
;
Clark, Moira
;
Wilson, Hugh
(
Springer Science Business Media
,
2011-09-08
)
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Author
Wilson, Hugh (21)
Macdonald, Emma K. (13)
Daniel, Elizabeth (3)
Baines, Paul R. (2)
Blades, Fiona (2)
Champniss, Guy (2)
Clark, Moira (2)
Watson, Rosina (2)
White, Andrew (2)
Bailey, Christine R. (1)
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Subject
Case studies (2)
social media (2)
Adoption (1)
Advertising (1)
advocacy (1)
Analytic induction (1)
authenticity (1)
B2B e-commerce (1)
blog (1)
blogging (1)
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Date Issued
2010 - 2018 (15)
2007 - 2009 (6)