Understanding Collaboration: generating the multiplication effect.
(Introduction)

Wilding, Richard D.

dc.contributor.author	Wilding, Richard D.	-
dc.date.accessioned	2011-10-11T07:55:57Z
dc.date.available	2011-10-11T07:55:57Z
dc.date.issued	2006-11-10T00:00:00Z	-
dc.identifier.citation	Richard Wilding; Understanding Collaboration: generating the multiplication effect. (Introduction), "Playing the tune of shared success" Financial Times - Understanding Collaboration Supplement & FT.com Friday 10th November 2006 pp2-3	-
dc.identifier.issn	0174-7363	-
dc.identifier.uri	http://dspace.lib.cranfield.ac.uk/handle/1826/2781
dc.description.abstract	Professor Joachim Milberg, Chairman of the BMW board, said somewhat mystically: "Those who work alone can only accumulate, but those who collaborate intelligently can multiply.” This comment was in relation to the development of the X3 sports utility vehicle developed with the support of Magna Steyr/SFT. Creating a result greater than the sum of the individual parts, the “multiplication effect”, has long been recognised in business. So instead of 1+1=2 a multiplication takes place resulting in 1+1 = 11 or greater! The creation of these win-win relationships is the driver for collaboration in business	en_UK
dc.title	Understanding Collaboration: generating the multiplication effect. (Introduction)	en_UK
dc.type	Article	-