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Showing 10 out of a total of 23 results for collection: SoM Working and Occasional Papers.
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The setting of advertising budgets
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974
)
Fashion Dynamics Research Unit: A study of male fashion
Midgley, David F.
(
Cranfield School of Management
,
1973-07
)
The identification of current company advertising practice: Findings of an initial reconnaissance within sponsor companies
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-03
)
The evaulation of advertising objectives: Draft for discussion
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974-11
)
How we believe sponsor companies can usefully improve their advertising effectiveness as a result of the study we have conducted
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1975-01
)
An introduction to media scheduling - approaches and problems
Newall, John
(
1973-03
)
Setting advertising objectives
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974-03
)
A study of male fashion: A preliminary assessment of industry practice
Midgley, David F.
(
Cranfield School of Management
,
1972-02
)
A review of factors affecting direct response campaigns' success and an analysis of a campaign
Winship, Stephen
;
Corkindale, David
(
Cranfield School of Management
,
1975
)
Thresholds and wearout : A survey of current beliefs and practices
Newall, John
;
Corkindale, David
(
Cranfield School of Management
,
1977
)
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Corkindale, David (15)
Kennedy, Sherril (10)
Midgley, David F. (3)
Newall, John (3)
Mostyn, Barbara (2)
Barnard, Neil (1)
Henry, Harry (1)
Wills, Gordon (1)
Winship, Stephen (1)
Date Issued
1978 (2)
1977 (2)
1976 (1)
1975 (4)
1974 (4)
1973 (9)
1972 (1)