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Showing 10 out of a total of 15 results for collection: SoM Working and Occasional Papers.
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The setting of advertising budgets
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974
)
The identification of current company advertising practice: Findings of an initial reconnaissance within sponsor companies
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-03
)
The evaulation of advertising objectives: Draft for discussion
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974-11
)
How we believe sponsor companies can usefully improve their advertising effectiveness as a result of the study we have conducted
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1975-01
)
Setting advertising objectives
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1974-03
)
A review of factors affecting direct response campaigns' success and an analysis of a campaign
Winship, Stephen
;
Corkindale, David
(
Cranfield School of Management
,
1975
)
Thresholds and wearout : A survey of current beliefs and practices
Newall, John
;
Corkindale, David
(
Cranfield School of Management
,
1977
)
A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertising
Corkindale, David
;
Kennedy, Sherril
(
Cranfield School of Management
,
1973-01
)
An appraisal of media weight tests
Corkindale, David
;
Kennedy, Sherril
(
Cranfield school of Management
,
1973-10
)
The growth and decline of response to advertisements - A look at the importance of thresholds and wearout
Newall, John
;
Corkindale, David
(
Cranfield School of Management
,
1975-11
)
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Author
Corkindale, David (15)
Kennedy, Sherril (10)
Newall, John (2)
Winship, Stephen (1)
Date Issued
1978 (1)
1977 (2)
1975 (3)
1974 (3)
1973 (6)