Browsing PhD, DBA, and MSc by research theses (SoM) by Subject "segmentation"

Browsing PhD, DBA, and MSc by research theses (SoM) by Subject "segmentation"

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  • An investigation into the experiences of managers who work flexibly 
    Anderson, Deirdre A. (Cranfield University, 2008-09)
    This thesis explores the experiences of managers who work flexibly. Flexible working policies are prevalent in all organizations in the UK because of the legislation giving specific groups of parents and carers the right ...
  • Segmenting customers based on their unconscious needs. 
    Simmons, Sid (2018-09)
    This paper contributes to the literature by proposing a new methodological approach for understanding customers’ unconscious needs. This approach combines Unconscious Thought Theory (UTT) with Choice-Based Conjoint (CBC), ...

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