Background and Purpose: In response to the cost transparency of the internet which has facilitated consumer switching behaviour, marketing practitioners have used the umbrella term of engagement to describe the experiential ...

The scholastic view of customer engagement is that it is a critical metric, albeit within the academic world there is a debate as to whether this critical metric is best represented experientially or behaviourally. The ...

Companies increasingly collaborate with external stakeholders to deliver sustainability- oriented innovations intended to address environmental and social challenges. These partnerships have the potential to combine the ...

Shareholders have become increasingly active in endeavouring to influence companies’ non-financial performance, but enquiries into this form of shareholder activism are limited and fragmented. It is as yet unclear what ...

Relatively few companies gain the benefits from marketing planning claimed by prescriptive literature. This results from cognitive, procedural, resource, organisational, cultural and data availability barriers to effective ...