Academic and practitioner interest in sustainable consumer behaviour continues to grow. Yet the focus remains on marketing appeals based on awareness raising, perspective taking and concern. Whilst such an approach may ...

Companies increasingly collaborate with external stakeholders to deliver sustainability- oriented innovations intended to address environmental and social challenges. These partnerships have the potential to combine the ...

Customer insight is fundamental for market oriented organizations to understand their markets. However, the use of customer insight in marketing decisions is poorly understood, partly due to the difficulties in obtaining ...

A significant global industry, the provision of market research is a business to business service where market research organizations provide market research information to customers, who in turn, need to make informed ...