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Showing 10 out of a total of 27 results for community: School of Management (SoM).
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Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
Reverse-market orientation and corporate brand development
Lawer, Christopher
;
Knox, Simon
(
M e Sharpe Inc
,
2008-01-01
)
Empirical developments in the measurement of involvement, brand loyalty and their structural relationships in grocery markets
Knox, Simon
;
Walker, David
(
1995
)
Corporate social responsibility: exploring stakeholder relationships and programme reporting across leading FTSE companies
Knox, Simon
;
Maklan, Stan
;
French, P.
(
Springer Science Business Media
,
2005-09-01
)
New empirical perspectives on brand loyality: Implications for segementation strategy and equity
Knox, Simon
;
Walker, David
(
Cranfield School of Management
,
1995
)
Dynamic capabilities: the missing link in CRM investments
Maklan, Stan
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2009-12-01
)
Corporate Social Responsibility: Why do CSR Programmes have such a low Impact on Business Decision-Making?
Knox, Simon
;
Maklan, Stan
(
2007-05-01
)
The six conventions of corporate branding.
Knox, Simon
;
Bickerton, David
(
Emerald Group Publishing Limited
,
2003-01-01
)
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Author
Knox, Simon (27)
Maklan, Stan (9)
Ryals, Lynette (7)
Lawer, Christopher (2)
Walker, David (2)
Bickerton, David (1)
Davies, Iain A. (1)
Doherty, B (1)
Dunnion, B (1)
French, P. (1)
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Subject
Customer relationship management (2)
Relationship marketing (2)
Action Research (1)
action research and intervention (1)
Brand (1)
brand commitment (1)
Brand involvement (1)
Brand relationship experience (1)
Business decision-making (1)
Buyer-seller relationships (1)
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Date Issued
2000 - 2010 (18)
1990 - 1999 (8)
1989 - 1989 (1)