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Showing 10 out of a total of 13 results for community: School of Management (SoM).
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Best practice: charity marketing
Blades, Fiona
;
Macdonald, Emma K.
;
Wilson, Hugh
(
2012-02-01
)
Policy for sustainable entrepreneurship: a crowdsourced framework
Watson, Rosina
;
Nielsen, K. R.
;
Mera, Christine elena
;
Wilson, Hugh
;
Macdonald, Emma K.
;
Reisch, L.
;
Hemel, Stefan
(
2016-11-22
)
The score is not the music: integrating experience-based and practice-based perspectives on value co-creation in collective consumption contexts
Kelleher, Carol
;
Wilson, Hugh
;
Macdonald, Emma K.
;
Peppard, Joe
(
SAGE
,
2018
)
Harnessing difference: a capability-based framework for stakeholder engagement in environmental innovation
Watson, Rosina
;
Wilson, Hugh
;
Smart, Palminder
;
Macdonald, Emma K.
(
Wiley
,
2017-06-02
)
Assessing value-in-use: A conceptual framework and exploratory study
Macdonald, Emma K.
;
Wilson, Hugh
;
Martinez, Veronica
;
Toossi, Amir
(
Elsevier Science B.V., Amsterdam.
,
2011-07-01
)
Measuring communication channel experiences and their influence on voting in the 2010 British General Election
Baines, Paul R.
;
Macdonald, Emma K.
;
Wilson, Hugh
;
Blades, Fiona
(
Westburn Publishers
,
2011-07-01
)
How business customers judge solutions: solution quality and value in use
Macdonald, Emma K.
;
Kleinaltenkamp, Michael
;
Wilson, Hugh
(
American Marketing Association
,
2016-05
)
Best practice: immersive market research
Macdonald, Emma K.
;
Wilson, Hugh
(
2011-11-01
)
Best practice: social media marketing
Macdonald, Emma K.
;
Wilson, Hugh
(
2012-04-02
)
How organisations generate and use customer insight
Said, Emanuel
;
Macdonald, Emma K.
;
Wilson, Hugh
(
Taylor & Francis
,
2015-05-07
)
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Macdonald, Emma K. (13)
Wilson, Hugh (13)
Blades, Fiona (2)
Champniss, Guy (2)
Watson, Rosina (2)
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Baxendale, Shane (1)
Dimitriu, Radu (1)
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advocacy (1)
authenticity (1)
blog (1)
blogging (1)
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brand community (1)
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