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Showing 10 out of a total of 24 results for community: School of Management (SoM).
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The changing role of sales: viewing sales as a strategic, cross-functional process
Storbacka, Kaj
;
Ryals, Lynette
;
Davies, Iain A.
;
Nenonen, S.
(
Emerald Group Publishing Limited
,
2009-07-01
)
Determining the indirect value of a customer
Ryals, Lynette
(
Westburn Publishers
,
2008-09-01
)
Measuring and managing customer relationship risk in business markets.
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2007-08-01
)
Optimising marketing spend: return maximization and risk minimization in the marketing portfolio
Ryals, Lynette
;
Dias, S
;
Berger, M
(
Westburn Publishers
,
2007-11-01
)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
Key Account Planning: Benefits, Barriers and Best Practice.
Ryals, Lynette
;
Rogers, B
(
Taylor & Francis
,
2007-05-01
)
Evaluating investements in CRM with real options
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2004-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Managing Customers Profitably
Ryals, Lynette
(
2009-04-01
)
Managing Key Business-to-Business Relationships
Ryals, Lynette
;
Humphries, Andrew
(
Sage Publications
,
2007-01-01
)
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Author
Ryals, Lynette (24)
Knox, Simon (7)
Maklan, Stan (4)
Rogers, B (3)
Davies, Iain (2)
Dias, S (2)
Holt, Sue (2)
Berger, M (1)
Bruce, Lyndsey (1)
Davies, Iain A. (1)
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key account management (4)
Customer lifetime value (3)
customer portfolio (2)
Customer relationship management (2)
customer risk (2)
Relationship marketing (2)
Action Research (1)
Advocacy (1)
Branding (1)
business-to-business services (1)
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Date Issued
2009 (2)
2008 (4)
2007 (6)
2006 (3)
2005 (3)
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