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Consumers and grocery brands : searching for attitudes - behaviour correspondence at the category level
Knox, Simon
(
1993
)
The application of multi-attribute modelling techniques to the mineral water market
Knox, Simon
(
1989
)
Re-engineering the brand
Knox, Simon
(
1994
)
Consumer involvement with grocery brands : an empirical study of the factors influencing choice
Knox, Simon
(
1992
)
Measuring and managing customer relationship risk in business markets.
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2007-08-01
)
The Guaranty Trust Bank of Nigeria: From niche positioning to mass-market branding
Maklan, Stan
;
Knox, Simon
;
Michel, Stefan
(
John Wiley & Sons, Ltd
,
2009-07-01
)
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value
Ryals, Lynette
;
Knox, Simon
(
Emerald Group Publishing Limited
,
2005-01-01
)
Evaluating investements in CRM with real options
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2004-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Understanding consumer decision making in grocery markets: new evidence from the Fishbein model
Knox, Simon
(
1996
)
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Author
Knox, Simon (27)
Maklan, Stan (9)
Ryals, Lynette (7)
Lawer, Christopher (2)
Walker, David (2)
Bickerton, David (1)
Davies, Iain A. (1)
Doherty, B (1)
Dunnion, B (1)
French, P. (1)
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Subject
Customer relationship management (2)
Relationship marketing (2)
Action Research (1)
action research and intervention (1)
Brand (1)
brand commitment (1)
Brand involvement (1)
Brand relationship experience (1)
Business decision-making (1)
Buyer-seller relationships (1)
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Date Issued
2000 - 2010 (18)
1990 - 1999 (8)
1989 - 1989 (1)