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Showing 6 out of a total of 6 results for community: School of Management (SoM). (0.11 seconds)

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The strategic implications of clarifying how marketers interpret 'brands'

de Chernatony, Leslie (1989)
Branding in an era of retail dominance

de Chernatony, Leslie (1989)
A concise overview of business to business marketing research

de Chernatony, Leslie (1989)
The varying nature of brands as assets : theory and practice compared

de Chernatony, Leslie (1989)
Facilitating consumer choice decisions : the importance of branding cues

de Chernatony, Leslie (1989)
Achieving high response rates : a survey of postal research

de Chernatony, Leslie (1989)

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Author
- de Chernatony, Leslie (6)
Date Issued
- 1989 (6)