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Showing 4 out of a total of 4 results for community: School of Management (SoM).
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Evaluating investements in CRM with real options
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2004-01-01
)
New trends in innovation and customer relationship management: a challenge for market researchers.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-01-01
)
Using Real Options to Help Build the Business Case for CRM Investment
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
Elsevier Science B.V., Amsterdam.
,
2005-08-01
)
The Use of Action Research in Marketing Strategy Development.
Maklan, Stan
;
Knox, Simon
;
Ryals, Lynette
(
2008-05-01
)
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Author
Knox, Simon (4)
Maklan, Stan (4)
Ryals, Lynette (4)
Subject
Action Research (1)
Case Study Analysis (1)
Marketing Strategy Development (1)
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Date Issued
2008 (2)
2005 (1)
2004 (1)