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Cross-functional issues in the implementation of relationship marketing through customer relationship management
Ryals, Lynette
;
Knox, Simon
(
Elsevier Science B.V., Amsterdam.
,
2001-10-01
)
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Author
Knox, Simon (1)
Ryals, Lynette (1)
Subject
Cross-functional integration (1)
Customer relationship management (1)
Information technology (1)
Relationship marketing (1)
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Date Issued
2001 (1)