Johnson, Gerry; Daniels, Kevin; de Chernatony, Leslie(1995)
Managers draw upon sources of collective knowledge to cognitively represent strategic
issues. It has also be argued that cognition is embedded in social interaction, enabling
managers to recognize of others’ cognitions. ...
McDonald, Malcolm; de Chernatony, Leslie; Harris, Fiona(Emerald, 2001)
Examines the issues associated with the creation and development of service brands in corporate branding. Initially considers the increasing importance of the services sector, the appropriateness of corporate versus ...
By clarifying what is meant by brands, own labels and generics this paper shows that
neo-generics, rather than generics, were launched in the UK. It clarifies that neogenerics are in a terminal stage and through an ...
Daniels, Kevin; Johnson, Gerry; de Chernatony, Leslie(Cranfield School of Management, 1992)
The methodology traditionally employed by strategic groups theorists categorizes companies on the basis of objective economic variables such as industry supply characteristics. Other lines of research have suggested that ...