Word of mouth disseminates across Twitter by means of retweeting; however the antecedents of retweeting have not received much attention. This study uses the CHAID decision tree predictive method (Kass, 1980) with readily ...

Integrated marketing communications can substantially improve target audience reception, message resonance, and positive behavioural response but, to reach its true potential, the process requires a strong focus on data ...

Purpose This article discusses exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on ‘radicalisation'. The article discusses the findings ...

As university public funding diminishes so the need for private funding increases commensurately. We investigate how a purposive sample of 16 professional university fundraisers in Canada successfully secured large (>$5m ...

Recent developments in marketing and technological fields have raised concerns about the usefulness of market segmentation as an effective marketing practice. Furthermore, the segmentation literature has highlighted ...

This article describes how a unique research approach was used to evaluate how different communication channel experiences influenced floating voters during the campaign period of the 2010 British general election. Most ...

Past research on guilt-elicitation in marketing does not examine how the communications' effects might persist over time, when there is a gap between advertising at time 1 and the time of choice consideration at time 2. ...

In Switzerland and the USA, referendums are so ubiquitous that a highly diverse industry has spawned up around them (Bowler, Donovan, & Fernandez, 1996). They are now increasingly commonplace in the EU as it enlarges. ...

This paper contributes to the literature by proposing a new methodological approach for understanding customers’ unconscious needs. This approach combines Unconscious Thought Theory (UTT) with Choice-Based Conjoint (CBC), ...

Technology has had a profound effect on twentieth century society and is increasingly changing the nature of the way we live our lives in the twenty first century, particularly, but not solely, through innovations in digital ...