Browsing School of Management (SoM) by Publication Date

Browsing School of Management (SoM) by Publication Date

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  • Consumers' intentions and behaviour: A note on research and a challenge to researchers 
    Foxall, Gordon R. (Cranfield School of Management, 1983)
    This paper examines the widespread attempts of market researchers to predict aspects of consumer choice on the basis of survey respondents' verbally-expressed intentions to buy. In particular, it assesses the Fishbein ...
  • Modelling the effect of buyer power on the margins of commodity plastics 
    Cowley, P.R. (Cranfield School of Mangement, 1983)
    In the last decade, large sectors of the chemical and plastics industries in the USA and West Europe have suffered drastic declines in price and gross margin during periods of low utilisation of industry capacity.This paper ...
  • Marketing: MSc in logistics and transportation 
    Jenkins, Mark (Carnfield School of Management, 1983)
    The objective of this course is to introduce the basic concepts of marketing to students undertaking an MSc in Transportation and Logistics. This module will take a strategic view of marketing in that it will develop ideas ...
  • Evidence for attitudinal-behaviour consistency:Implications for consumer research paradigms 
    Foxall, Gordon R. (Cranfield School of Management, 1983-10-20)
    Evidence is presented in this paper to show that the view ofmarketing communications effects promulgated by numerous marketing, advertising and consumer behaviour texts and journals should be questioned. This is the portrayal ...
  • Gogos, yoyos and dodos; Company directors and industry performance 
    Norburn, David (Cranfield School of Management, 1984-02)
    This research investigates the characteristics of 354 directors of Britain's largest companies. Three sections of independent variables were analysed: those relating to the economic environ; those relating to the domestic ...
  • A study of the motivation of managers in manufacturing organisations in conditions of contraction 
    Dainty, P. H. (Cranfield University, 1984-04)
    The study examines the motivation, values and work reactions of mana- gerial job holders in manufacturing companies in a state of contrac- tion. The empirical investigation is in two parts. The first part, or pilot study, ...
  • Corporate Culture: A positive correlate with marketing effectiveness 
    Norburn, David; Birley, Sue; Dunn, Mark G. (Cranfield School of Management, 1984-12)
    This study tests the relationship between the Peters and Waterman cultural criteria of customers closeness and corporate values, to scales of marketing effectiveness as developed by Kotler. Analysis of data collected from ...
  • 'Customer-developed innovation' : Conceptual extension and empirical research 
    Foxall, Gordon R. (Cranfield School of Management, 1985)
    This paper offers a critique of von Hippel's 'customer-active paradigm' of industrial innovation. Whilst acknowledge that this perspective offers a step forward from the previous assumption that manufacturers alone were ...
  • The role of networks in the entrepreneurial process 
    Birley, Sue (Cranfield School of Management, 1985-02)
  • Beyond intrapreneurship : The metamorphosis of large corporations 
    Norburn, David; Manning, Kingsley; Birley, Sue (Cranfield School of Management, 1985-04)
    In the last two decades, companies have experimented upon the axes of centralisation and decentralisation, of formal and informal planning systems, and of 'tight' and 'loose' reins for effecting control. Concurrently ...
  • Development of a dynamic model for strategic port planning and investment 
    Audo, S. (Cranfield University, 1985-05)
    Different levels of congesti'on are 'encountered in ports all over the world and particularly in developing countries. Depending on the volume of traffic flow over time, the changes of development in the economy and ...
  • The Small Firm - Set at the Start 
    Birley, Sue (Cranfield School of Management, 1985-10)
    The research studied extent to which the employment size of the new firm is set at the start, how many subsequently grow, and whether those which survive AND grow have any identifiable characteristics.
  • European boardrooms and the American Law Institute proposals 
    Norburn, David (Cranfield School of Management, 1985-10)
    In May 1982, the highly prestigious American Law Institute (A.L.I.) proposed new rules to regulate the governance of large corporations. Although the furore of opposition from the world of business has still delayed the ...
  • Ethical purchase behaviour and social responsibility in business 
    Smith, N. Craig (Cranfield University, 1985-10)
    This thesis is about the decisions made in markets: whether decisions and what decisions are made by consumers. It isa study in consumer sovereignty and particularly In the way this may be used In ensuring social ...
  • Contra-indications of science in advertising research 
    Driver, John C.; Foxall, Gordon R. (Cranfield School of Management, 1986)
    Opinions differ about the application of scientific method to advertising research. The nature of scientific enquiry is also frequently disputed. Against this background basic views of science are discussed in connection ...
  • Marketing strategy in corporate context 
    Foxall, Gordon R.; Driver, John C. (Cranfield School of Management, 1986)
    There is a growing body of thought - reflected in a burgeoning literature - which champions the benefits of 'strategic marketing' as a means of corporate salavation. This article seks to put marketing into its correct ...
  • Management in developing countries (SMD) : selected papers 
    Unknown author (1986)
  • Optimal advertising:Adstock and beyond 
    Driver, John C.; Foxall, Gordon R. (Cranfield School of Mangement, 1986)
    Decision-makers are frequently exhorted to employ `scientific' budgeting techniques based on the marginal logic of formal economic analysis; some have claimed success in this regard. Yet survey data continue to reveal that ...
  • Cognitive style and consumer innovativeness 
    Foxall, Gordon R.; Haskins, Christopher (Cranfield School of Management, 1986)
    The identification of consumer innovators offers marketing managers the opportunity to tailor new products to the buyers who initiate the diffusion of innovations. Progress has been made in identifying such consumers in ...
  • A disaggregate trip generation model for the strategic planning control of private car trips to large foodstores 
    Hazel , G. McL. (Cranfield University, 1986)
    This thesis sets out to provide a model for the calculation of private car trips to large foodstores based on local area household characteristics. It recognises the weakness in predicting private-car trips to large stores ...

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