Using feature design to showcase the corporate brand

dc.contributor.author	Sackett, Peter J.
dc.contributor.author	Kefallonitis, E. G.
dc.date.accessioned	2007-11-29T15:28:01Z
dc.date.available	2007-11-29T15:28:01Z
dc.date.issued	2003
dc.identifier.citation	Sackett PJ, Kefallonitis EG. (2003) Using feature design to showcase the corporate brand. Design Management Journal, Special Edition on Brand Frontiers - Designing More than Experiences, Volume 14, Issue 1, Winter 2003, pp. 62-67	en
dc.identifier.issn	1045-7194
dc.identifier.uri	https://doi.org/10.1111/j.1948-7169.2003.tb00341.x
dc.identifier.uri	http://hdl.handle.net/1826/1985
dc.description.abstract	In evaluating brands, consumer perceptions are the bottom line. Peter Sackett and Efstathios Kefallonitis note that problems arise from lack of differentiation, too much or confusing information, dysfunctional products and services, uncoordinated brand media, and the failure to temper global approaches with an understanding of local or regional culture. Distinctive, coherent brands depend on attention to detail and a vigilant consumer focus.	en
dc.format.extent	380252 b.ytes
dc.format.mimetype	application/pdf
dc.language.iso	en	en
dc.publisher	Design Management Institute	en
dc.title	Using feature design to showcase the corporate brand	en
dc.type	Article	en