dc.contributor.author | Woodburn, Diana | |
dc.date.accessioned | 2018-08-22T18:47:04Z | |
dc.date.available | 2018-08-22T18:47:04Z | |
dc.date.issued | 2006-08 | |
dc.identifier.uri | http://dspace.lib.cranfield.ac.uk/handle/1826/13426 | |
dc.language.iso | en | en_UK |
dc.publisher | School of Management, Cranfield University | en_UK |
dc.title | Transitioning to Key Account Management: How to get your organisation from where it is to where it ought to be on KAM | en_UK |
dc.type | Working Paper | en_UK |