Soares Julião, Jorge Manuel; Calvete Gaspar, Marcelo Rudolfo; Tjahjono, Benny
(Instituto Politécnico de Castelo Branco (IPCB), 2016-07-01)
Regional endogenous products are commonly perceived by consumers as cultural commodities. In a global market, where culturally differentiated products are difficult to shift due to the lack of awareness of their associated ...