Browsing by Subject "Qualitative research"

Browsing by Subject "Qualitative research"

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  • Consultant's role: a qualitative inquiry from the consultant's perspective 
    Kakabadse, Nada K.; Louchart, Eddy; Kakabadse, Andrew P. (Emerald Group Publishing Limited, 2006)
    Many criticisms questioning the role and the efficiency of business consultants have been addressed. However, although a great deal of research has been carried out on business consultancy, little has been written on ...
  • Opportunities for ethnographic methodologies in B2B service research 
    Keränen, Joona; Prior, Daniel D. (Emerald, 2019-12-19)
    Purpose This paper highlights the suitability, application and fruitful opportunities for ethnographic methodologies in contemporary B2B service research. Design/methodology/approach This paper is based on a literature ...