Word of mouth disseminates across Twitter by means of retweeting; however the antecedents of retweeting have not received much attention. This study uses the CHAID decision tree predictive method (Kass, 1980) with readily ...

Purpose The purpose of this paper is to show that high similarity between a parent brand and an extension category can have a detrimental effect on how a brand extension is perceived to perform on specific attributes. ...

Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and ...

Shifting consumers towards sustainable behaviours is difficult, with an attitude–behaviour gap persistently reported. This study proposes a route towards sustainable behaviours that does not depend on individual attitudes ...

This research study is one of the first to explore how Organisational Heritage may affect employees and potential employees. It examines employee outcomes that may be related to heritage and provides insight into the effect ...

Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement of resources negatively influences their ...

Consumers can often make reversible decisions, e.g. make purchases where items can be returned for exchanges or refunds or where purchases can be cancelled. Having the option to reverse a purchase decision (decision ...