Browsing by Supervisor "New, Colin"

Browsing by Supervisor "New, Colin"

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  • Khan, Amin (1993-05)
    The study of service quality is still at its infancy. Service quality can be addressed from the service provider's perspective or from the customer's perspective. From the customer's perspective, it is known as perceived ...
  • Mapes, John (Cranfield University, 2002-02)
    If manufacturing organisations are to remain competitive they must continuously improve their levels of operating performance. In order to do this, operations managers must understand which are the key drivers that are ...
  • Goffin, Keith (Cranfield University, 1992-10)
    Product support is a key aspect in the marketing of high-technology products, since it strongly influences customer satisfaction and can also be an important source of revenue. Typical forms of support include ...