Browsing by Supervisor "Mason, Keith"

Browsing by Supervisor "Mason, Keith"

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  • An investigation of potential brand inconsistencies within airline strategic alliances 
    Kalligiannis, Konstantinos (Cranfield University, 2009)
    The globalisation and deregulation in the air transport industry has resulted in a rapid and massive increase in competition. As a consequence, major airlines around the world have responded by forming strategic global ...
  • A mixed method study of airline brand equity 
    Nakaprasit, Ayudh (Cranfield University, 2012-04)
    This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity. The ...
  • Policy development framework for aviation strategic planning in developing countries 
    Itani, Nadine M. (Cranfield University, 2015-02)
    There exists no predefined framework for aviation policy making and development. While aviation policy planning in most developed countries comes as a result of institutional and industry coordination and is embedded ...
  • The role of airports in national civil aviation policies 
    Piyathilake, Darshi (Cranfield University, 2016-11)
    The concept of a hub airport has evolved widening its scope as a national civil aviation policy-making tool, due to the ability to deliver wider socio-economic benefits to a country. However, not all airports can be converted ...