A key aspect of innovation is the development of new products (innovative product development). Successful innovative product development generates increased revenue and profit for the innovating company. In order to ...

Innovation has become a necessity for the survival of organizations. Recent academic and practitioner publications have focused on the importance of the culture of innovation and have identified a number of cultural practices ...

Recent decades have seen a sustained growth of interest from academics and practicing managers in structural change in the contemporary workplace. Some of this attention has been directed at the implementation of initiatives ...

Product support is a key aspect in the industrial marketing of not only high-technology products but also heavy goods and software applications, since it strongly influences customer satisfaction and can also be an important ...