Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and ...

This research study is one of the first to explore how Organisational Heritage may affect employees and potential employees. It examines employee outcomes that may be related to heritage and provides insight into the effect ...

This paper contributes to the literature by proposing a new methodological approach for understanding customers’ unconscious needs. This approach combines Unconscious Thought Theory (UTT) with Choice-Based Conjoint (CBC), ...