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Browsing by Supervisor "Christopher, Martin"

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The Role, Design and Operation of Distribution Centres in Agile Supply Chains

Baker, Peter (Cranfield University, 2008-01)

The aim of this research is to explore the role of distribution centres (DCs) in agile supply chains, together with how they should be designed, operated and their performances measured within this context. The research ...
A social perceptual approach to freight transport modal choice

Gray, R. (Cranfield University, 1990-12)

This research develops a conceptual model of freight modal choice in which the basic unit of analysis is the socio-organisational group. Research into freight modal choice at the level of the firm has tended to disregard ...
Supply chain integration within the context of a supplier association : case studies of four supplier associations

Aitken, James (Cranfield University, 1998)

The last three decades have seen a continuous interest from academics and practitioners in the development of theory and best practice methods in the field of supply chain management. Most of the evidence gathered ...
The theory and practice of marketing planning for industrial goods in international markets

McDonald, Malcolm (Cranfield University, 1982-01)

This thesis identifies and evaluates the marketing-planning practices of British industrial goods companies operating internationally, and examines the validity of the widespread belief that formalised marketing ...
Towards a framework of relationship marketing : a case study approach

Peck, H. L. (Cranfield University, 2000-07)

For almost half a century, academics have laboured over the refinement of managerial models of marketing derived, originally, from studies of consumer goods marketing in North America. These models were firmly rooted in ...

Browsing by Supervisor "Christopher, Martin"

Browsing by Supervisor "Christopher, Martin"

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