An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A ...

Consumer value is an important determinant of consumers’ post-use behaviour, for example satisfaction, repeat purchase and word of mouth. The existing research mainly looks at the factors associated with the product and ...

In this thesis, I deploy a qualitative case-study method to examine the influence of a firm’s absorptive capacity of external knowledge on the origin and evolution of dynamic capabilities. First, I make an attempt to ...

"Innovate or die" is a long-standing creed in industry. Collaboration between companies is one route that businesses are pursuing with vigour, in an effort to gain competitive advantage. Few UK companies look to the ...

Consumers’ perceptions of their resources in consumption tasks (that is, their abilities and endowments to perform consumption tasks) are many times not accurate. This misjudgement of resources negatively influences their ...

Correct understanding of the risks of treatments is essential for consumers of health services. Yet, existing research has not examined how consumers understand risk in mixed-market health service environments, where ...

Recently, there has been increasing research into how emotion is displayed in an organisational context, as the creation of emotional links with consumers becomes more critical in developing strong brands. Emotion is a ...