Browsing by Supervisor "Clark, Moira"

Now showing items 1-3 of 3

Consumer-to-consumer interpersonal relationships in electronic community : a 'digital' exploration of conceptions, attributes, consequences and personal values in a major UK sporting organisation

Hair , N (Cranfield University, 2004-10)

This doctoral thesis examines the conceptions of interpersonal relationships in a major UK sporting organization's electronic community (MUSO). Focusing on one text-based bulletin board, the research explores the meanings ...
How companies use customer insight to drive customer acquisition, development and retention

Bailey, Christine R. (Cranfield University, 2008-06)

In theory, Customer Relationship Management (CRM) technology and processes should help firms to identify the ‘right’ customers, understand their needs, predict their behaviour and develop tailored propositions. Yet ...
The relationship of personal values to management behaviours and performance in the tenanted pub estate of a UK Regional Brewer

Wood, A. (Cranfield University, 2007-09)

The aim of this research was to explore the role of personal values and their relationship to the management behaviour and performance outcomes of multiple small, UK licensed on-trade, businesses. Few studies of this ...

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