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Browsing by Author Ward, Keith

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Issue DateTitleAuthor(s)
2002Congruent, Divergent and Incoherent Corporate Level StrategiesBowman, Cliff; Ward, Keith; Kakabadse, Andrew P.
1989Customer profitability analysis : a new perspectiveWard, Keith
1990Life-cycle costing in the financial evaluation and control of products and brandsWard, Keith; Srikanthan, Sri; Neal, Richard
1991Marketing investment analysis : the critical success factors for financially evaluating and effectively controlling marketing investment decisionsWard, Keith
1989Standard costing : a new way forward by going back to basicsWard, Keith
1990Strategic brand accountingWard, Keith
Showing results 1 to 6 of 6