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Browsing by Author "Srikanthan, Sri"

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Brand accounting : myth or reality?

Srikanthan, Sri (1989)
Life-cycle costing in the financial evaluation and control of products and brands

Ward, Keith; Srikanthan, Sri; Neal, Richard (1990)
Marketing asset accounting

Srikanthan, Sri (1989)
The strategic use of brand valuations : the real issue of brand accounting

Srikanthan, Sri (1989)

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