Browsing by Author "Sridharan, S."

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Improving community health through marketing exchanges: a participatory action research study on water, sanitation, and hygiene in three Melanesian countries

Barrington, Dani J.; Sridharan, S.; Saunders, S. G.; Souter, Regina T.; Bartram, J.; Shields, K. F.; Meo, S.; Kearton, A.; Hughes, R. K. (Elsevier, 2016-11-02)

Diseases related to poor water, sanitation and hygiene (WaSH) are major causes of mortality and morbidity. While pursuing marketing approaches to WaSH to improve health outcomes is often narrowly associated with monetary ...
Markets and Marketing Research on Poverty and its Alleviation: Summarizing an evolving Logic toward Human Capabilities, Well-being Goals, and Transformation

Sridharan, S.; Barrington, Dani J.; Saunders, S. J. (SAGE Publications (UK and US), 2017-05-15)

Marketing practitioners and business scholars now view some of the world’s poorest communities as profitable growth markets. Hence a market-based approach to poverty alleviation has gathered momentum. This article traces ...

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