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Browsing by Author Ryals, Lynette

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Issue DateTitleAuthor(s)
2009The changing role of sales: viewing sales as a strategic, cross-functional processStorbacka, Kaj; Ryals, Lynette; Davies, Iain A.; Nenonen, S.
2007Creating and capturing value in KAM relationshipsRyals, Lynette; Holt, Sue
2003Creating profitable customers through the magic of data mining.Ryals, Lynette
2001Cross-functional issues in the implementation of relationship marketing through customer relationship managementRyals, Lynette; Knox, Simon
2008Determining the indirect value of a customerRyals, Lynette
2004Evaluating investements in CRM with real optionsMaklan, Stan; Knox, Simon; Ryals, Lynette
2006Holding up the mirror: The impact of strategic procurement practices on account managementRyals, Lynette; Rogers, B
2007Key Account Planning: Benefits, Barriers and Best Practice.Ryals, Lynette; Rogers, B
2003Making customers pay: measuring and managing customer risk and returnsRyals, Lynette
2009Managing Customers ProfitablyRyals, Lynette
2007Managing Key Business-to-Business RelationshipsRyals, Lynette; Humphries, Andrew
2007Measuring and managing customer relationship risk in business markets.Ryals, Lynette; Knox, Simon
2005Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder ValueRyals, Lynette; Knox, Simon
2008New trends in innovation and customer relationship management: a challenge for market researchers.Maklan, Stan; Knox, Simon; Ryals, Lynette
2007Optimising marketing spend: return maximization and risk minimization in the marketing portfolioRyals, Lynette; Dias, S; Berger, M
2002Options theory and options thinking in valuing returns on brand investments and brand extensionsDias, S; Ryals, Lynette
2006Profitable relationships with key customers: how suppliers manage pricing and customer riskRyals, Lynette
2010Relationship Management: a sales role, or a state of mind? An investigation of functions and attitudes across a business-to-business sales forceDavies, Iain A.; Ryals, Lynette; Holt, Sue
2010The Role of Social Capital in the Success of Fair TradeDavies, Iain A.; Ryals, Lynette
2008The Use of Action Research in Marketing Strategy Development.Maklan, Stan; Knox, Simon; Ryals, Lynette
Showing results 1 to 20 of 22