Browsing by Author "Nakaprasit, Ayudh"

Browsing by Author "Nakaprasit, Ayudh"

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  • A mixed method study of airline brand equity 
    Nakaprasit, Ayudh (Cranfield University, 2012-04)
    This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity. The ...