Browsing by Author "Mostyn, Barbara"

Browsing by Author "Mostyn, Barbara"

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  • The attitude behaviour relationship 
    Mostyn, Barbara (Cranfield School of Management, 1978-01)
    Why should market researchers, advertisers and persuaders be concerned about experiments with a Chinese couple or a coal mining town in the States in the 1930's ? Or, care about the results of distraction, reactance and ...
  • Motivational research - passing phrase or permanent feature? 
    Mostyn, Barbara (Cranfield School of Management, 1976-01)
    In the first draft version of the paper on the Attitude-Behaviour Relationship (30th September, 1975) it was pointed out to readers that despite researchers' emphasis on understanding the "why" of consumer behaviour in ...