Browsing by Author "Lawer, Christopher"

Browsing by Author "Lawer, Christopher"

Sort by: Order: Results:

  • Customer advocacy and brand development 
    Lawer, Christopher; Knox, Simon (Emerald Group Publishing Limited, 2006-03-01)
    Purpose – The purpose of this article is to define and explore the strategic value of customer advocacy through the lens of the brand management literature.  Design/methodology/approach – The paper reviews recent analysis ...
  • How does absorptive capacity influence the origin and evolution of dynamic capabilities 
    Lawer, Christopher (Cranfield University, 2010-02-22)
    In this thesis, I deploy a qualitative case-study method to examine the influence of a firm’s absorptive capacity of external knowledge on the origin and evolution of dynamic capabilities. First, I make an attempt to ...
  • Reverse-market orientation and corporate brand development 
    Lawer, Christopher; Knox, Simon (M e Sharpe Inc, 2008-01-01)
    In this paper we explore reverse-market orientation which we define as a market strategy that seeks more explicitly to align with customers to assist them in developing their optimum solution in a given marketplace. Starting ...