Browsing by Author "Kleinaltenkamp, Michael"

Browsing by Author "Kleinaltenkamp, Michael"

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  • Macdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh (American Marketing Association, 2016-05)
    Many manufacturers look to business solutions to provide growth, but success is far from guaranteed, and how solutions can create superior perceived value is not clear. This article explores what constitutes value for ...