Browsing by Author "Hadden, John"

Browsing by Author "Hadden, John"

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  • A Customer Profiling Methodology for Churn Prediction 
    Hadden, John (Cranfield University, 2008-04)
    As markets have become increasingly saturated, companies have acknowledged that their business strategies need to focus on identifying those customers who are most likely to churn. To address this, a method is required ...
  • Soft Computing in the Service Industry 
    Roy, Rajkumar; Tiwari, Ashutosh; Shah, Satya Ramesh; Hadden, John (2006-01-01)
    Service industries have recently witnessed several innovations, one of which is the widespread use of contact centres in the front of customer service management. Service encounters based on contact centres have raised new ...