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Browsing by Author Corkindale, David

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Issue DateTitleAuthor(s)
Oct-1973An appraisal of media weight testsCorkindale, David; Kennedy, Sherril
Nov-1974The evaulation of advertising objectives: Draft for discussionCorkindale, David; Kennedy, Sherril
Nov-1975The growth and decline of response to advertisements - A look at the importance of thresholds and wearoutNewall, John; Corkindale, David
Jan-1975How we believe sponsor companies can usefully improve their advertising effectiveness as a result of the study we have conductedCorkindale, David; Kennedy, Sherril
Mar-1973The identification of current company advertising practice: Findings of an initial reconnaissance within sponsor companiesCorkindale, David; Kennedy, Sherril
Oct-1978Measuring advertising effectivelyCorkindale, David
1973The research plan for 1973 and appraisal by the committee of sponsorsCorkindale, David; Kennedy, Sherril
1975A review of factors affecting direct response campaigns' success and an analysis of a campaignWinship, Stephen; Corkindale, David
Jan-1973A review of literature on the measurement of advertising effectiveness: Part ii: The post-display analysis of promotional effectivenessCorkindale, David; Kennedy, Sherril
Jan-1973A review of literature on the measurement of advertising effectiveness: Part i: The Pre-display assessment of advertisingCorkindale, David; Kennedy, Sherril
Jun-1973A review of literature on the processes of advertising 'How advertising works'Corkindale, David; Kennedy, Sherril
Mar-1974Setting advertising objectivesCorkindale, David; Kennedy, Sherril
1974The setting of advertising budgetsCorkindale, David; Kennedy, Sherril
1977Thresholds and wearout: An overviewCorkindale, David
1977Thresholds and wearout : A survey of current beliefs and practicesNewall, John; Corkindale, David
Apr-1976Towards an understanding of the effectiveness of advertisingCorkindale, David
Showing results 1 to 16 of 16