Browsing by Author "Chandraprakaikul, Watcharavee"

Browsing by Author "Chandraprakaikul, Watcharavee"

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  • Integrated strategic supply chain positioning for SMEs: an empirical study 
    Lim, Roland Y. G.; Baines, Tim S.; Tjahjono, Benny; Chandraprakaikul, Watcharavee (Emerald, 2006)
    Purpose - This paper reports on an investigation into the selection and evaluation of a suitable strategic positioning methodology for SMEs in Singapore. Findings - This paper illustrates a leading integrated strategic ...
  • Strategic positioning within global supply chains 
    Chandraprakaikul, Watcharavee (Cranfield University, 2008-10)
    This thesis is concerned with the decision process of strategic positioning within global supply chains. The research provides insights into how companies currently form positioning decisions, and set out to develop a ...