Despite the considerable number of electronic B2B marketplaces formed and the benefits cited as arising from their use, many have gone out of business. This exploratory study seeks to provide a qualitative exposition of ...

Developing approaches for understanding customer perceived value is a priority for managers and scholars alike. A conceptual framework for assessment of value-in-use is proposed and explored within the context of a maintenance ...

Charity marketers are taking advantage of their long-standing expertise in areas such as speaking with authenticity and brand advocates

Embedding social media into marketing practice

This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer's subjective response to the holistic direct ...

The concept of the Internet as a cluster of related innovations, along with the staged approach to organisational learning exhibited by SMEs in other domains, suggest that e-commerce is likely to be adopted in a sequence ...

Companies increasingly collaborate with external stakeholders to deliver sustainability- oriented innovations intended to address environmental and social challenges. These partnerships have the potential to combine the ...

Innovation for environmental sustainability requires firms to engage with external stakeholders to access expertise, solve complex problems, and gain social legitimacy. In this open innovation context, stakeholder engagement ...

In theory, Customer Relationship Management (CRM) technology and processes should help firms to identify the ‘right’ customers, understand their needs, predict their behaviour and develop tailored propositions. Yet ...

Shareholders have become increasingly active in endeavouring to influence companies’ non-financial performance, but enquiries into this form of shareholder activism are limited and fragmented. It is as yet unclear what ...